penster
Built for dermatology

Your results speak for themselves.
Your marketing should too.

Social feeds, websites, SEO, and ad campaigns — all created by a system built on dermatology practice intelligence, FTC-aware content guardrails, and your local market data. Nothing publishes without your approval.

Try a demo →See How It Works
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FTC-aware content guardrails
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Approval-first workflow
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No patient data required
The reality

Two businesses.
One exhausted you.

$3–5K/mo
What agencies charge — and they still can't tell Botox from fillers or write cosmetic claims safely.
Medical + Cosmetic
You're marketing insurance-covered skin exams and cash-pay Botox with the same feed. Neither audience feels spoken to.
Before-and-after photos
Your best marketing asset — before-and-after photos — sits on your phone because HIPAA consent and FTC disclosure rules feel risky.
Influencers
Skincare influencers rank above you on TikTok and Google for terms your patients should be finding you for.

What if your marketing
matched your standard of care?

You deliver premium results. Your marketing should reflect that — not generic stock photos and copy that sounds like every other practice on the block.

Penster creates content specifically for dermatology — medical and cosmetic — so your feed looks as polished as your patient outcomes.

One platform

Social. Website. SEO. Ads.
All dermatology-native.

Your social media
runs on autopilot

Posts, carousels, and reel scripts — built around your procedure calendar. Separate content streams for medical and cosmetic audiences. Seasonal campaigns for acne awareness, sun protection, injectable promos — all with compliant messaging built in.

Your website
climbs Google rankings

SEO-optimized pages for every procedure you offer — from Botox and fillers to Mohs surgery and skin cancer screening. Auto-generated pages when trending keywords appear in your local market.

Your ads learn
and get smarter

When a post gets traction — Botox tips, skincare routines, acne transformations — Penster auto-triggers a paid campaign behind it. Targets your local market. Drives consultation bookings while the momentum is hot.

→→
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All three modules talk to each other. That's the whole point.
Procedure playbooks

Every procedure.
Its own strategy.

Penster doesn't write generic dermatology content. It builds marketing around each procedure's revenue model and patient journey.

Cash-pay
Botox & Fillers
Seasonal promo campaigns, "what to expect" content, subtle before & after messaging with proper disclosure language.
SocialAdsLanding pageRetargeting
High-ticket
Laser Treatments
Resurfacing, hair removal, pigmentation — educational content that positions the MD advantage over med spas.
BlogSEO pageCarouselsAds
Differentiator
Chemical Peels
Medical-grade peel content that separates your practice from day spas. Depth education, downtime transparency, results-driven.
SocialFAQEmail
SEO-rich
Acne & Skin Conditions
Condition-specific educational content — eczema, psoriasis, rosacea, cystic acne. Captures insurance-covered patient search traffic.
BlogSEO pageReels
Trust-builder
Skin Cancer Screening
Awareness campaigns around melanoma, Mohs surgery education, sun safety messaging. Positions you as the community's skin health authority.
SocialBlogGBP posts
Seasonal
Body Contouring
CoolSculpting, RF tightening — seasonal push campaigns with realistic outcome messaging. New year and pre-summer timing built in.
AdsLanding pageEmailRetargeting
Approval-first

Your name. Your reputation.
Your final say.

Every post, page, and ad goes through your approval queue before anything goes live. No surprises. No scrambling to take down a post that shouldn't have gone out.

Review content on your phone between patients
Edit copy or request changes with one tap
Cosmetic claims auto-checked before queue
9:41
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5 Signs Your Skin Needs a Chemical Peel
5 Signs Your Skin Needs a Chemical Peel
Type: Educational carousel
Status: Pending approval
Scheduled: Auto-scheduled
Post Generated
5 Signs Your Skin Needs a Chemical Peel — Educational carousel · Auto-scheduled
How it works

From setup to results.

15-minute setup call. Then it just starts working.

D1

Your dermatology content calendar appears

Penster builds a calendar around skin awareness months, seasonal trends, and your procedure mix. You receive posts, carousels, and reel ideas — each tied to a business objective.

D2

You approve, edit, or skip — on your phone

Between patients, swipe through your queue. Approve what's ready. Edit what needs your voice. Skip what doesn't fit this week. Takes 5 minutes a day.

W2

SEO pages and ads spin up automatically

When a post about laser resurfacing gets traction, Penster creates a paid ad behind it and generates SEO pages targeting "laser skin resurfacing [your city]."

M1

You see real metrics — not vanity numbers

Consultation bookings, keyword rankings, Google Business Profile actions, form submissions. Metrics your practice manager actually cares about.

9:41
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Penster Dashboard
New Content Ready
"5 signs your skin needs a chemical peel" — educational carousel
Auto Ad Triggered
"Botox myths vs facts" reel got 5.1x engagement. Meta campaign created with 3 A/B variations.
SEO Alert
"botox near me [your city]" volume up 35%. New landing page auto-published.
Monthly Summary
16 posts · 3 blogs · 2 auto ads · 4.2K reach · 89 visits · 31 consult requests
Early results

It's already working.

Results from dermatology practices running Penster during our pilot program.

Botox Consult Bookings
Cosmetic Derm · Paid + Organic
8→31
+287%monthly consult requests
SEO Keyword Rank
"botox near me [city]"
#38→#4
Page 1in 90 days
GBP Actions
Calls + Directions + Clicks
142→358
+152%monthly GBP actions
The math

Better marketing.
Fraction of the cost.

Do It Yourself
Free*
*costs you your evenings
Inconsistent posting, no content strategy
No SEO, no ads, no website updates
Canva at midnight after a full clinic day
Influencers outrank you while you sleep
Penster
From $299
per month · everything included
Social + website + SEO + ads in one system
Built on dermatology practice intelligence
Auto ads from engagement signals
FTC-aware cosmetic claim guardrails
Approval-first — nothing publishes without you
Try a demo
Marketing Agency
$3–5K
per month
Generic content — can't differentiate medical vs cosmetic
Social OR website OR ads — never all three
No cosmetic claims awareness or FTC guardrails
Slow turnaround, misses seasonal trends
What you get every month
12–16
social posts
4–6
carousels and reel scripts
2–4
SEO pages or blog posts
Auto
ad triggers from top posts

Cancel anytime · Pause anytime · All content drafts are yours to keep

FAQ

Questions that block
the booking.

Stop losing patients to practices
with better marketing.

Book a 15-minute walkthrough and see how Penster can help your dermatology practice plan, approve, and publish marketing without extra headcount.

Try a demo →

Google Meet invite included